Parfumist By the Numbers

Parfumist By the Numbers

A closer look at the passive revenue potential behind scent, spray by spray.

Fragrance is fleeting, but revenue doesn’t have to be. With Parfumist, our clients aren’t just enhancing their spaces with world-class scent—they’re activating a high-margin, low-lift income stream that pays for itself in months.

Below, we break down how our machines can turn invisible ambiance into visible return. In spaces where every square foot needs to perform, our machines offer a minimal-footprint, high-impact way to generate passive income while elevating guest experience.

But how exactly does that math work?

Let’s break it down.

A man running on a treadmill in a gym. There are floor-to-ceiling windows in front of him.Refresh after your workout with a premium scent experience. Parfumist offers a sleek amenity that energizes your space and adds effortless value.

The Setup

Each Parfumist machine holds five 50ml bottles of fragrance. Each bottle delivers approximately 360 individual sprays, totaling 1,800 sprays per full machine. Clients can set their own price-per-spray. We recommend $1-3, depending on context and clientele.

A single Parfumsit machine retails $4,000 but that means you will need to research, source, and decant your own fragrance. With the $6,500 White Glove package, you receive:

  • One Parfumist machine
  • Five curated fragrances to launch with
  • 20 refill credits for seamless restocking

At this tier, your machine arrives ready to generate revenue, with on-demand access to future stock.

A man pushes a luggage cart in a busy airport.
Between connections, offer travelers a moment of luxury. Parfumist machines turn layovers into memorable touchpoints.

The Numbers

Here’s how the numbers break down based on two common pricing strategies our clients use—$1 per spray and $3 per spray—over three- and six-month periods.

At $1 Per Spray

For spaces with moderate traffic and a wider guest base—think bars, casual lounges, boutique fitness—$1 per spray feels accessible and still delivers margin.

  • Monthly Revenue: $1,800
  • 3-Month Revenue: $5,400
  • 6-Month Revenue: $10,800

Subtracting the $6,500 White Glove cost:

  • Net after 3 months: –$1,100
  • Net after 6 months: $4,300

At this tier, the machine pays for itself between month three and four, then becomes a pure profit center.

At $3 Per Spray

For luxury properties, casinos and entertainment venues, and high-end wellness concepts, $3 per spray aligns with experience expectations and accelerates return on investment.

  • Monthly Revenue: $5,400
  • 3-Month Revenue: $16,200
  • 6-Month Revenue: $32,400

Subtracting the $6,500 White Glove cost:

  • Net after 3 months: $9,700
  • Net after 6 months: $25,900

At this rate, most clients break even within the first five weeks. After that, it's margin, minimal maintenance, and a high-end experience your guests will remember.

Break-even Timeline

  • $1 per spray: 3-4 months
  • $3 per spray: 1-2 months
A girl takes a selfie with her friends on an iPhone. She is wearing headphones. The girl and her friends are in a busy night club.
Designed for high-impact environments, Parfumist keeps the energy high and the scent unforgettable—one spray at a time.

The Takeaway

Parfumist machines don’t just scent your space—they monetize it. Whether used as an amenity, a retail moment, or an ambient guest interaction, Parfumist creates a sensory experience that pays for itself.

Scent, simplified. Revenue, reimagined.

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